The Grocer’s Encyclopedia
Artemas Ward’s Encyclopedia of Foods and Beverages — New York, 1911

SHOWCASES

Every progressive grocer should have one or more showcases and keep them in first-class order. The truth that goods properly displayed are half sold, is the strongest argument in favor of well-polished plate glass, both in the grocer's window and his counter cases. Fine goods can be opened and displayed in such a way as to tempt any customer, and yet be removed from dust and fingering.

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