The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 3

Menu: Crecy Soup; Mutton Cutlets Savory Lentils; Roast Pigeons Chipped Potatoes; Egg and Lettuce Mayonnaise; Apricot Fritters, Vanilla Sauce; Coffee Apricot Fritters-6 apricots, 1/2 pint syrup, half lemon, frying-batter, Crisco, and vanilla sauce. Select firm, ripe apricots, or preserved ones can be used, cut them in halves, and take out stones. Stew them gently in syrup with grated rind of 12 lemon. When they are tender, drain well, and let them cool. Have ready some frying-batter, dip apricots into it, then fry in plenty of hot Crisco. When a nice golden color, take them up, drain on paper, dish up on a napkin and serve with vanilla sauce.

For the Modern Kitchen

A straightforward poach-then-fry dessert of the sort that filled turn-of-the-century dinner calendars. The whole thing hinges on getting the fruit dry before it meets the batter.

A Little History

This comes from a Crisco promotional cookbook, published after Procter & Gamble introduced the hydrogenated cottonseed shortening in 1911, and the frying recipes are the heart of the sales pitch: a solid white fat advertised as cheaper than butter, as keeping without refrigeration, and as having no flavor of its own or of lard. Fruit fritters were already a fixture of English and American dessert courses, and the technique of stewing fruit in syrup before battering it is standard in nineteenth-century household manuals. What is new here is only the fat named in the ingredient list. The "Calendar of Dinners" format, assigning a full menu to each date of the year, addressed a housekeeper expected to plan without repeating herself.

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