The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 25

Menu: Sardines on Toast, Caper Sauce; Risotto; Peas; Fried Canned Tomatoes; Lettuce and Hard-Cooked Eggs; Jellied Prunes; Whipped Cream; Gold Cake; Coffee Risotto-12 pound rice, 1 small onion, 4 tablespoons Crisco, 1/4 cup grated Parmesan cheese, 1/2 pint tomato sauce, about 1 pint good stock, salt, pepper, nutmeg, and 1/2 teaspoon saffron. Wash rice in several courses of water, drain and dry. Peel and chop onion. Melt Crisco in stewpan; when hot add onion, fry over gentle fire until light fawn color, then add rice; shake pan over fire for a few minutes, so as to fry rice a little. Next add seasoning, salt, pepper, nutmeg, and saffron; moisten with little stock, and add more as rice begins to swell. When stock is used up, gradually add sauce. When rice is tender mix in grated cheese. It is then ready to serve. In preparing this dish remember that rice should be well done, and should be neither too dry nor too moist.

For the Modern Kitchen

A straightforward Milanese-style risotto from Crisco's promotional calendar of dinners, with two typographical casualties worth sorting out before you start.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length advertisement for its new hydrogenated cottonseed shortening; a companion Crisco volume, A Calendar of Dinners, assigned a menu to days of the year — partly to demonstrate that the fat could replace butter and lard in any course. The saffron-and-Parmesan version here is risotto alla milanese in outline, though the tomato sauce is a departure from the Milanese original, which is usually built on marrow and stock alone. The insistence that the rice be "well done" fits the era's general preference for thoroughly cooked food; al dente as a stated virtue reached English-language cookbooks considerably later.

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