The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 18

Menu: Broiled Spanish Mackerel; Grilled Guinea Chicken; Candied Sweet Potatoes; Baked Eggplant; Cold Asparagus, Vinaigrette; Devilled Cheese; Macedoine of Fruits; Coffee Broiled Spanish Mackerel-Split a good-sized Spanish mackerel down the back, clean and wipe as dry as possible, leaving the head and tail on or off, as desired. Sprinkle well with salt and pepper. Rub the wire broiler with Crisco and lay on this, flesh side up. Turn when the flesh is tender and broil on the skin side until brown and crisp, and serve with cucumbers dressed with oil and lemon juice.

For the Modern Kitchen

A split, flat fish over direct heat — the whole method depends on the fish being dry and the grill being hot and greased before the fish touches it. Everything else is seasoning.

A Little History

This comes from a Procter & Gamble promotional cookbook built around Crisco, the hydrogenated cottonseed shortening the company introduced in 1911 — which is why a straightforward broiled fish pauses to specify greasing the broiler with a branded product. The recipe sits in a "Calendar of Dinners," a menu-a-day format common in American household books of the era, and the March date is not incidental: Spanish mackerel run in spring and early summer along the southeastern coast, and a book organized by the calendar was quietly organized by what the market had. Splitting a fish down the back and broiling it over coals, skin side finished until crisp, is far older than Crisco or gas ranges; it is the standard treatment for any oily fish whose own fat bastes it as it cooks. The cucumbers in oil and lemon are the period's usual acid counterweight to a rich fish, standing in for the sauce a French kitchen would have made.

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