The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 27

Menu: Grape Fruit Cocktail; Roast Duck, Currant Jelly; Creamed Turnips; Sweet Potato Croquettes; Apple Salad; Cheese Straws; Marmalade Ice Cream; Coffee Creamed Turnips-Wash turnips, and cut in 1/2 inch cubes. Cook 3 cups in boiling salted water 20 minutes, or until soft. Drain, and serve with the following sauce: 2 tablespoons Crisco, 2 tablespoons flour, 1 cup milk, 1/4 teaspoon salt, and pepper to taste. Put Crisco in saucepan, stir until melted and bubbling; add flour mixed with seasonings, and stir until thoroughly blended. Pour on gradually the milk, adding about 1/3 at a time, stirring until well mixed, then beating until smooth and glossy.

For the Modern Kitchen

A plain white sauce over boiled turnips, printed as part of a day's menu rather than as a standalone recipe. Two things decide whether it is good: how long the turnips boil and how long the roux cooks.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco, a hydrogenated cottonseed oil shortening, two years earlier. The "Calendar of Dinners" section supplied a menu for every day of the year, each one quietly built around the new fat, and this creamed turnip dish belongs to March 28, when root vegetables from winter storage were still what a household actually had. The white sauce itself is pure cooking-school orthodoxy of the period: equal parts fat and flour to a cup of milk, taught in the same proportions by Fannie Farmer and her contemporaries and used as the base for creamed everything, from onions to chipped beef. Substituting shortening for the butter such sauces normally called for was exactly the argument the book was making, that Crisco could stand in anywhere butter or lard had been used, at lower cost.

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