The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 22

Menu: Fried Smelts, Sauce Tartare; Roast Chicken; Creamed Chestnuts; Canned Stringless Beans; Orange and Romaine Salad; Mint Ice Cream; Coffee Fried Smelts-Clean, trim the fins, and remove gills; wipe very dry, roll in flour, brush over with beaten egg, roll in crumbs and fry in hot Crisco until crisp; drain on soft paper, dish on lace paper in a heap, and garnish with fried parsley, serve with sauce tartare. Smelts make a nice garnish for many fish dishes, the tails drawn through the eyes, dressed as above, and fried.

For the Modern Kitchen

A straightforward breaded deep-fry of a small whole fish, written for a cook who already knew how to manage a kettle of fat. The details worth translating are the fat temperature, the fish itself, and the garnish.

A Little History

Smelts were cheap, abundant and seasonal along both American coasts, which is why they turn up in a November dinner calendar; the market season ran through the colder months. Frying them whole in a crumb coat, with the fussy presentation (a heap on lace paper, fried parsley, tail drawn through the eye), signals a formal dinner course rather than a family supper. The Story of Crisco was published by Procter & Gamble in 1913 to introduce hydrogenated cottonseed shortening to cooks who had always fried in lard, butter or beef fat; deep-frying recipes appear throughout because the product's high smoke point and lack of flavor were exactly the selling points, and a delicate fish that would otherwise taste of lard made the argument neatly.

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