The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 27

Menu: Noisettes of Mutton; Latticed Potatoes; String Beans; French Salad *Chestnut Dainty; Coffee Chestnut Dainty-Boil 1 pound of Italian chestnuts 15 minutes; then remove shells and skins, and put back to boil until tender, with 1 cup of milk and 1 teaspoon Crisco, on the back part of range until soft enough to rub through a sieve. Crisco a mold well and line thickly with pulp, then add layer of apple sauce colored pink with currant jelly; then another layer chestnuts and again a layer of apple sauce. Over this squeeze some lemon juice, and bake in quick oven. Turn out on platter, and surround with whipped cream, colored with little currant jelly.

For the Modern Kitchen

A chestnut-and-applesauce pudding baked in a lined mold, from the day-by-day dinner calendar at the back of the Crisco book. The hinge is the chestnut purée: it has to be dry and stiff enough to hold a wall against the mold, or the whole thing slumps when turned out.

A Little History

The Story of Crisco (1913) was written to sell a then-novel product: a solid, shelf-stable, all-vegetable shortening made from cottonseed oil, launched by Procter & Gamble in 1911. Butter, lard and suet were the familiar household fats, though cottonseed-based compound shortenings had already been on the market for some years before Crisco. Its long "Calendar of Dinners" assigned a menu to every day of the year, and this chestnut mold falls on 28 October. The blight that would destroy the native American chestnut had been identified in New York in 1904 and was spreading through the eastern forests as this book went to press; whether that is behind the call for Italian chestnuts the book does not say, and imported Italian chestnuts were in any case valued for their size and ease of peeling. Sweet chestnut purée layered with fruit and served under whipped cream is a European idea of long standing, close kin to the French mont blanc.

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