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Sense and Soda

There's a great deal of talk about efficiency these days. The employer demands of the man: "What can you do? What results can you show?" The successful manufacturer who finds his machinery even a little out-of-date, hurries it to the scrap-heap and installs new. He wants nothing in his factory but what will turn out the best product in greatest amount in the shortest time. Even though it means a large money outlay, he can't afford not to do it: his rival stands ready to seize any advantage and turn it to his own account. In the home it is the woman who demands results from what she buys and pays for. In return for their cost, furnishings and clothes must give back service, length of wear and satisfaction to the eye; every bit of food purchased must make returns of energy or be discarded from the menus of the economical housewife. Her equipment is kept up with the same intelligent regard to its efficiency as is the manufacturer's plant. She can't afford, any more than he, to let it get behind the times. This is the day of efficiency-which is only common sense in practice-and Soda. Woman in the house, you want your house-work-all of it-done in the best possible way. You want your family not only fed, but intelligently nourished.

Accordingly you should know the value of THE GREAT ARM & HAMMER SODA in making many dishes more delicious and diges ible-in adding to the actual physical and mental efficiency of each one of your household.

You want your home to be not merely a place to stay, but a wholesome, cheery place with a rested home-maker at its head. In justice to yourself and to those who depend upon you for brightness, you should have leisure for reading and for the outside interests without which you will slip into the inevitable rut.

So you should know how your working-hours can be shortened-in kitchen and nursery-by the use of THE GREAT ARM & HAMMER