The Bride's Cook Book

A wedding present from the advertisers, San Francisco, c.1918 — a young wife's whole cookery course, paid for by the Blue Bird washer, the Portland Studio and Ghirardelli's chocolate.

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Dinner Rolls

White of one egg 1 cake FLEISCHMANN'S YEAST 1 cup milk, scalded and cooled Place in well-greased, shallow pans one inch apart. Cover and let rise until light-about three-quarters of an hour.

Bake ten minutes in hot oven. 1 tablespoonful sugar 3 cups sifted flour 2 tablespoonfuls lard or butter, melted 1/2 teaspoonful salt 1

For the Modern Kitchen

The text as printed is a scrambled two-column ad recipe: the ingredient list has been broken up and the mixing method dropped altogether. The quantities and the baking directions survive, so the roll is recoverable, but you are supplying the procedure yourself.

A Little History

The Bride's Cook Book belongs to a genre that flourished from the 1890s through the 1920s: the recipe booklet given away by a manufacturer to promote its product. The capitalised FLEISCHMANN'S YEAST in the middle of the ingredient list is the whole point of the page. The Fleischmann brothers are generally credited with popularising compressed fresh yeast in the United States after showing it at the 1876 Centennial Exhibition in Philadelphia, and their foil-wrapped cakes came to displace the homemade hop-and-potato yeasts and salt-rising starters that filled earlier American cookbooks. A recipe like this one is short precisely because reliable yeast had made bread predictable; the older books needed pages of hedging about whether the ferment was alive. The scrambled state of the text here may reflect the original's narrow advertising columns, which digitisation tends to shuffle.

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