The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Beef Loaf

2 pounds round of beef put through food chopper 3/4 cup soft bread crumbs 1 tablespoon Argo or Kingsford's Cornstarch 1/2 cup scalded milk 1 egg 1¼ teaspoons salt 1/4 teaspoon pepper 3 slices onion put through food chopper 1/2 teaspoon poultry seasoning Mazola Combine the crumbs, cornstarch, milk and seasonings and stir until the mixture boils. Add to the meat and onion with the egg well beaten and form into a loaf. Place in a baking pan, pour a little Mazola over the top, dust with flour and bake until browned about fifteen minutes in a hot oven, 375 degrees F. Then add a little hot water to the pan and one or two tablespoons Mazola and baste the meat occasionally with this. Bake an hour. Pared white or sweet potatoes or pared and sliced parsnips may be baked in the pan with the meat.

For the Modern Kitchen

A straightforward meatloaf from a corn-products promotional booklet, distinguished by a cooked cornstarch-and-milk panade that keeps lean round beef from drying out. A few notes before you start.

A Little History

This comes from a cookbook published by the Corn Products Refining Company, the makers of Argo and Kingsford's cornstarch and Mazola oil, and the recipe is built to demonstrate both. Booklets of this kind were a standard advertising vehicle in the early twentieth century: a manufacturer paid a home economist to write a few dozen reliable recipes in which its product was indispensable, then gave the book away or sold it for a few cents. Mazola, introduced in the 1910s, was pitched as a modern replacement for lard and butter in baking and frying, and recipes like this one worked hard to show corn oil doing a job cooks associated with animal fat. The cooked-starch panade is the more interesting survival: it is the same principle behind the bread-and-milk soaker in a German Hackbraten and, more recently, the water-roux methods used in bread baking.

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