The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Rye Fritters

2½ cups rye flour 3/4 cup Karo, Blue Label 1/4 cup Argo or Kingsford's Cornstarch 1 cup cornmeal 1 teaspoon salt 1 teaspoon baking soda 1 egg 1¼ cups milk Combine the dry ingredients in a mixing bowl. Dissolve the soda in a tablespoon of water and add with the liquid ingredients and the egg, beaten. Half fill the frying kettle with Mazola and heat to 350 degrees F. or until it will brown a bit of bread in one minute. Drop in the fritter batter by large teaspoonfuls and fry from eight to ten minutes. Drain on crumpled paper and serve with heated Karo, Blue or Orange Label.

Karo Rye Fritters-The materials and utensils for making

For the Modern Kitchen

A brand-book fritter from the Corn Products Refining Company, so nearly every ingredient is a trademark. Translating the labels is most of the work.

A Little History

This comes from the genre of manufacturer-issued cookbooklets that flooded American kitchens in the first decades of the twentieth century: the Corn Products Refining Company promoted Karo syrup, Argo and Kingsford's cornstarch and Mazola oil together, and its recipe pamphlets were written so that a single dish used as many of the house brands as possible. Hence a fritter sweetened with corn syrup, thickened partly with cornstarch, fried in corn oil and served with more corn syrup. The rye and cornmeal base points to an older tradition — rye-and-Indian batters were a New England staple long before Karo existed — but here it has been recast as a luncheon dish for the syrup pitcher, which is how a good deal of nineteenth-century plain cooking survived into the branded era.</p>

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