The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Vanilla Blanc Mange

3 cups milk 1/2 cup Karo, Red Label 1/4 teaspoon salt 1/2 cup Argo or Kingsford's Cornstarch 1/2 cup cold water 1/2 teaspoon vanilla Scald the milk and Karo, add the cornstarch, salt and water, stirred smooth, and cook over hot water for twenty minutes at least, stirring occasionally. Flavor, mould, chill and serve.

For the Modern Kitchen

A cornstarch pudding stiff enough to unmould, from a promotional booklet issued by the makers of Karo, Argo and Kingsford's. It works as written; a few of the terms and proportions need translating.

A Little History

This comes from an advertising cookbook put out by the Corn Products Refining Company, whose Karo syrup, Argo cornstarch and Kingsford's cornstarch appear by brand name in nearly every formula — the recipes exist to sell the tins. Blanc mange itself is far older than the brands: the name is Old French for "white food," and the medieval dish it descends from was a pounded almond and capon pottage, sweet and white, that gradually lost its meat and became a milk pudding thickened by various means — isinglass, Irish moss, arrowroot or rice flour among them — and later, as manufactured cornstarch became cheap and widespread through the nineteenth century, with starch. That shift is what put the dish within reach of ordinary households and plausibly why a starch manufacturer had an interest in printing it. Filed here under Supper, it belongs to the light evening meal of the period, when a moulded pudding turned out onto a glass dish was a respectable end to a plain table.

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