The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 11

Menu: Bean Soup; Globe Artichoke with Sauce Hollandaise; Stuffed Peppers Potato Straws; Fruit; Grilled Tomatoes; Pimiento Salad; Assorted Cakes; Coffee Grilled Tomatoes-Wipe tomatoes, spread little Crisco on each with a knife, and set on grill pan near to clear fire. Turn often, basting or keeping moist with Crisco. Whole tomatoes cook in 7 to 10 minutes, according to size. Sliced ones in about 5 minutes. When meat or ham is being grilled tomatoes will cook in pan underneath the grid on which meat rests.

For the Modern Kitchen

A fragment from the book's day-by-day dinner calendar, written for a coal or gas range whose grill was a broiler slot with a pan beneath it. The method translates directly to a modern broiler or a charcoal grill.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil to introduce American cooks to Procter & Gamble's new hydrogenated cottonseed-oil shortening, launched in 1911 as a substitute for both lard and butter. Its "Calendar of Dinners" ran dated menus through the year with Crisco worked into dish after dish, grilled tomatoes included, and the entry here has been clipped mid-calendar between one day's coffee and the next day's Hollandaise soup. Grilled or broiled tomatoes belonged to the English-influenced breakfast and grill plate of the period, cooked in the drip pan under a chop or a rasher so nothing was wasted; the advertising interest presumably lay in showing that a vegetable-fat film would brown and baste as well as the butter or bacon fat a cook would otherwise have reached for.

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