The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 10

Menu: Puree of Black Beans; Baked Macaroni; Cabbage Salad; Cheese Puffs; Potato Puff; Spice Jelly, Whipped Cream; Coffee Potato Puff-Prepare 21/2 cups hot mashed potato. Add 3/4 cup milk, 2 well-beaten yolks of eggs, 3 tablespoons Crisco, and salt and pepper to taste. Beat this well, then add beaten whites of 2 eggs. Pile lightly in Criscoed baking dish and bake until puffed and brown.

For the Modern Kitchen

A soufflé-style potato dish from the Crisco book's day-by-day dinner calendar, where it appears as a side note under an April supper. The original gives no oven temperature and no time, both of which need filling in.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a new all-vegetable shortening; the day-by-day "Calendar of Dinners" format, giving a menu for every day of the year with small recipes tucked in beside the date, belongs to the company's calendar-of-dinners publication rather than to The Story of Crisco proper, and the two are easily conflated. Potato puff belongs to a family of American baked potato dishes found in nineteenth-century household cookery, where enriched mashed potato lightened with beaten egg whites was a familiar way to turn a plain vegetable into something fit for a company table. Its presence here is commercial as much as culinary: three tablespoons of Crisco in the potato and more for greasing the dish demonstrated that the new fat could stand in for butter and lard in the same recipe, which was precisely the argument the book existed to make.

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