The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 14

Menu: Lobster Newburgh; Glazed Sweetbreads; Loin of Lamb, Roasted, Mint Sauce; Asparagus Potato Croquettes; Pineapple Sherbet; Coffee Lobster Newburgh-2 pounds lobster, 1/4 cup Crisco, salt, red pepper, and grated nutmeg to taste, 1 tablespoon sherry, 1 tablespoon brandy, ½ cup cream, and 2 egg yolks. Remove cooked lobster meat from shell and cut in slices. Melt Crisco, add lobster and cook 3 minutes. Add salt, red pepper, grated nutmeg, sherry and brandy; cook 1 minute, then add cream and yolks of eggs slightly beaten, and stir until thickened. Serve with toast.

For the Modern Kitchen

A classic Delmonico-style Newburg, rewritten to sell shortening. The technique is sound; only the fat and a few measurements need attention.

A Little History

Lobster Newburg is generally traced to Delmonico's in New York in the 1870s and to a sea captain named Ben Wenberg, who is said to have shown the kitchen the dish; after a falling-out with the restaurant the name is traditionally reported to have been scrambled from Wenberg to Newburg. Whatever the truth of that story, by the 1910s the dish had travelled from the chafing dishes of expensive restaurants into ordinary American cookbooks, which is exactly why it appears here. The Story of Crisco (1913) was a promotional cookbook from Procter & Gamble, and its "Calendar of Dinners" set out a year of menus using the new hydrogenated shortening, including in a rich cream-and-egg-yolk sauce.

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