The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 13

Menu: Indian Soup; Rice; Mock Goose, Apple Sauce; Stewed Celery; Pineapple Salad; Rhubarb Pie; Coffee Mock Goose-2 cups breadcrumbs, 2 cups dropped black walnuts, 2 cups boiled rice, 6 hard-cooked eggs, 3 raw eggs, 1 tablespoon grated onion, salt, pepper and grated nutmeg to taste. Put breadcrumbs in saucepan with 2 cups water; cook for a few minutes; add hard-cooked eggs, chopped; take saucepan from fire and add black walnut meats and the rice. When this is well mixed, add raw eggs, slightly beaten, and seasonings. Form this into shape of a goose, reserving portions for legs and wings. Take a tablespoon of mixture in your hand and press it into shape of a leg; put piece of dry macaroni into it for bone and fasten it to goose. Do other side same way. Form remaining portions into small pieces looking like wings tucked under; press them to side of goose. Brush goose over with melted Crisco and bake for 1 hour. Serve with apple sauce.

For the Modern Kitchen

A meatless loaf sculpted to look like a bird, from the calendar-of-dinners section of a book written to sell a brand-new shortening. It works as a nut roast; the goose shape is optional theatre.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced the hydrogenated cottonseed shortening in 1911 and needed to teach cooks what to do with a fat that was neither butter nor lard. The book pairs recipes with a year-long calendar of dinners, which is why this one sits under a date alongside lobster Newburgh. "Mock" dishes like this were a long-established genre well before wartime rationing: mock turtle, mock duck, mock oyster, all trading on the pleasure of a familiar shape delivered by cheaper or meatless means. Black walnuts were gathered rather than bought across much of the eastern United States, and the goose modelling reflects a period taste for food that performed at the table. The recipe also suited households avoiding meat, and Crisco courted the kosher market directly.

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