The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 23

Menu: Vegetarian; Julienne Soup; Creamed Salsify Patties; Mushrooms in Casserole; Mashed Potatoes Green String Beans; Orange Fritters *Swiss Pudding; Coffee Swiss Pudding-11/2 cups breadcrumbs, 1 pound apples, 4 tablespoons brown sugar, 2 tablespoons Crisco, and grated lemon rind. Choose good cooking apples, peel, core, and thinly slice them. Well Crisco a pint pudding-dish, place some crumbs on bottom, and press some against the sides of dish, put in layer of apples, some sugar, a little lemon peel or any other flavoring preferred, then a few more crumbs, and repeat this until all are used; leaving crumbs for top layer. oven Pile mixture up little as it shrinks while cooking. Place Crisco in small pieces on top. Bake in moderately hot until apples are quite cooked and pudding is browned top and bottom. Turn pudding out on to flat dish, sprinkle sugar over top. Serve with boiled custard or cream. This pudding may be served hot or cold.

For the Modern Kitchen

A crumb-and-apple pudding of the brown-betty family, built in a small dish and turned out to serve. The text as printed has a few words out of order ("oven Pile mixture up little" belongs with "Bake in moderately hot"), but the method is clear enough.

A Little History

Swiss Pudding appears to have little to do with Switzerland; the name is found in English and American cookbooks for a layered crumb-and-apple pudding of the same family as brown betty and the German Apfelcharlotte, where stale bread does the work that pastry or batter would do in a costlier dish. Its presence here is a matter of commerce rather than tradition: The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a brand-new hydrogenated vegetable shortening, and its "Calendar of Dinners" assigns a menu to every day of the year, substituting Crisco where butter, lard or suet would otherwise have stood. This one is dated April 24 — late in the storage-apple season, when last autumn's fruit would be soft and worth cooking down.

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