The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Gold Cake

3/4 cupful sugar 5 tablespoonfuls Crisco 1/2 cupful milk 4 yolks of eggs. (Kate B. Vaughn) 1½ cupfuls flour ½ teaspoonful salt 3 teaspoonfuls baking powder ½ teaspoonful lemon extract Cream Crisco and sugar together. Beat egg yolks very light and add to creamed mixture. Add dry ingredients, milk, and lemon extract and mix well. Turn into a small Criscoed and floured cake tin and bake in moderate oven forty-five minutes.

Sufficient for one small cake.

For the Modern Kitchen

The ingredient list as printed in the book is scrambled and incomplete — flour and sugar appear twice, and the fat, egg yolks and milk are named in the method but never quantified. Treat this as a template rather than a working formula.

A Little History

Gold cake is the twin of silver or white cake: nineteenth-century households that had beaten a dozen whites into an angel food or white layer cake were left with the yolks, and gold cake used them up, taking its colour and its name from them. The two recipes are often said to have been printed side by side. Its appearance here reflects the purpose of The Story of Crisco (1913), a promotional cookbook issued by Procter & Gamble to show that its new hydrogenated vegetable shortening could stand in for butter and lard across the whole domestic repertoire. The white fat gives a paler crumb than butter and does not carry the flavour of lard. Kate B. Vaughn was a domestic-science writer of the period, and it is often suggested that recipes credited to named cooking authorities lent the new product borrowed authority at a time when housekeepers may have been wary of a fat that came from cottonseed.

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