The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 10

Menu: Tomato Bisque Croutons; Potato Croquettes; Fried Egg Plant; Celery and Apple Salad; Chocolate Pudding; Coffee Chocolate Pudding-Crisco a mold or basin. Beat 3 tablespoons Crisco and 2 tablespoons sugar to a cream, then beat in 3 yolks of eggs. Dissolve 1/2 teacups grated chocolate smoothly in 1 cup milk, add it to Crisco mixture, with 2 cups cakecrumbs, 1 teaspoon vanilla, 1½ teaspoon salt, and whites of eggs stiffly beaten. Fold the whites in gently. Pour into prepared mold, cover with Criscoed paper and steam for 2 hours. Turn out and serve with white sauce. This mixture may be placed in a Criscoed pudding dish and baked in a moderate oven.

For the Modern Kitchen

A steamed cake-crumb pudding from Crisco's own promotional cookbook, where the shortening does duty as both fat and pan grease. The method is sound; the measurements need interpretation.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it. The book's tactic was to take dishes households already knew and rewrite them with Crisco standing in for butter, lard and suet, hence the odd verb "to Crisco a mold." A steamed chocolate pudding was a shrewd choice: the genre descends from British suet puddings boiled in a cloth or basin, and suet was exactly the animal fat the company wanted to displace. The "Calendar of Dinners" section that frames it belongs to another convention of the era, the day-by-day menu planner that spared the housekeeper the daily decision of what to serve. Crisco was also marketed as acceptable to kosher households and to vegetarians, a selling point the book returns to more than once.

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