The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 15

Menu: Boiled Ham; Fried Potatoes; Asparagus on Toast; Bar-Le-Duc and Cheese Sandwiches; Cocoanut Pie; Coffee Cocoanut Pie-1 cup chopped cocoanut, 3 eggs, 1 cup cream, 1 cup milk, 2 tablespoons cornstarch, 4 tablespoons cold water, 2 tablespoons Crisco, 6 tablespoons sugar, and some Crisco pastry. Line 2 pie plates with Crisco pastry. Put milk and cream into saucepan, bring to boiling point, add cornstarch mixed with water. Remove saucepan from fire, stir in Crisco. Let stand until perfectly cold. Beat up yolks of eggs and sugar together, then add cocoanut to them. Add this mixture to milk with stiffly beaten whites of eggs. Divide into prepared pie plates and bake in moderate oven for 30 minutes. Serve hot.

For the Modern Kitchen

A shallow two-crust-plate custard pie from the calendar section of a promotional cookbook, meant to fill both plates from one batch. A few of the instructions assume 1913 pie plates and 1913 coconut.

A Little History

The Story of Crisco (1913), written for Procter & Gamble by Marion Harris Neil, was published two years after Crisco itself appeared as the first widely marketed all-vegetable hydrogenated shortening, made from cottonseed oil. Its "Calendar of Dinners" gave a dated menu for every day of the year, each one quietly requiring the product — here even a boiled custard filling gets 2 tablespoons of it, which tells you more about the book's purpose than about the pie. Coconut desserts were fashionable and newly practical in this period: packaged shredded coconut had become a grocery staple in America in the decades before, the Franklin Baker company's entry into the trade being generally traced to the 1890s, though a cook working from a whole nut was still perfectly ordinary. The dish has something of both the English boiled-custard tart and the American cornstarch-thickened cream pie.

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