The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 23

Menu: Fish Timbales, Cream Sauce; Mashed Potatoes Stewed Okra; Cucumber Salad; Cheese Straws; St. Leonard's Pudding; Coffee St. Leonard's Pudding-Line edge of a pudding dish with pastry, and spread 2 tablespoons of jam in the bottom. Blend 4 tablespoons Crisco with 1/2 cup flour, when smooth stir in 1 cup milk, 4 tablespoons sugar, 1 teaspoon vanilla extract, 1/2 teaspoon salt, and 2 yolks of eggs, stir well together and pour over jam, bake 30 minutes. Beat up whites of eggs to a stiff froth, add 1 tablespoon sugar, and arrange roughly on the top. Place in oven until lightly browned.

For the Modern Kitchen

A jam-bottomed baked custard under meringue, of the Manchester-pudding family. The printed page runs the recipe straight into the next day's dinner menu, so the trailing "August 24 Boiled Mutton, Caper Sauce" belongs to the calendar, not the pudding.

A Little History

The Story of Crisco was Procter & Gamble's promotional cookbook for the hydrogenated shortening it introduced in 1911, and "A Calendar of Dinners" was a companion title in the same P&G series, supplying a year of menus with recipes tucked between them, which is why a pudding here collides on the page with a note for the next day's boiled mutton. The pudding itself is older than the fat it is made with: jam spread in a lined dish, a flour-thickened custard poured over, and a meringue browned on top is the standard shape of the English nursery pudding, close kin to the Manchester and Queen of Puddings. Saints' names attached to such dishes are usually parish or institutional rather than culinary, and the connection to St Leonard is traditional rather than documented. What the recipe records most clearly is the sales pitch: a dish once built on butter or suet, rewritten for the shortening its publisher was selling.

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