The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 6

Menu: Creole Chowder; Stuffed Potatoes; Spaghetti with Cheese; Lentil and Nut Salad; Orange Puffs, Orange Sauce; Coffee Orange Puffs-Beat 1/2 cup Crisco with 2/3 cup sugar, add 2 well-beaten eggs, 3/4 cup milk, 2 cups flour, 12 teaspoon salt, 2 teaspoons baking powder, and 1 teaspoon orange extract. Bake in Criscoed and floured gem pans and serve hot with orange sauce. For sauce. Mix 1½ cup sugar with 2 tablespoons cornstarch, and 1/4 teaspoon salt. Add 1 cup boiling water and boil eight minutes, add grated rinds and strained juice 2 oranges and 3 tablespoons Crisco.

For the Modern Kitchen

A plain muffin batter enriched with shortening and orange extract, baked in gem pans and sauced at the table. The method is the standard creaming procedure, so the only real risk is overmixing once the flour goes in.

A Little History

Crisco's promotional cookbooks existed to put the new hydrogenated cottonseed shortening into every category of cooking a household did. That explains the three tablespoons of Crisco stirred into a dessert sauce, where butter would have been the traditional choice and where the shortening contributes richness but little flavour. The dated day-by-day menu format, which assigned a menu to each day of the year, is the hallmark of Crisco's "A Calendar of Dinners" booklets, so this entry belongs to October 7 rather than to any chapter on baking. Gem pans -- the small individual quick breads baked in them were called gems -- were a fixture of American kitchens from the later nineteenth century and were commonly sold in heavy cast iron.

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