The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 30

Menu: Clam Chowder; Stuffed Tomato Salad Welsh Rarebit; Lemon. Pie Coffee Clam Chowder-Remove heads from 4 cups clams and chop. Parboil 4 cups potatoes. Cook 1 chopped onion and 1/2 cup salt pork cut in cubes 15 minutes. Arrange clams, potatoes, onion and pork in layers in saucepan; cover with 3 cups boiling water, and simmer till tender. Blend 3 tablespoons Crisco with 2 tablespoons flour, add 4 cups scalded milk and stir till boiling; add clam mixture, seasonings to taste, 1 dash of Tabasco sauce, and serve hot.

For the Modern Kitchen

A New England-style chowder printed as one run-on paragraph in a day's menu, with the shortening standing in for the butter a cook of the period would otherwise have used. The order of operations matters more than the punctuation suggests.

A Little History

The Story of Crisco (1913) was Procter & Gamble's promotional cookbook for a product launched only two years earlier: cottonseed oil hardened by hydrogenation into a white, neutral, shelf-stable fat that could replace lard or butter in any position. The "Calendar of Dinners" section supplied a menu for every day of the year, which is why this chowder arrives wedged between a lemon pie and a Welsh rarebit under the heading for August 31 -- the book's argument being that Crisco belonged in every one of those dishes. Clam chowder itself is far older, an eighteenth-century coastal New England dish of layered salt pork, ship's biscuit or potato, and clams; the name is generally traced to the French chaudière, the cauldron such a stew was cooked in, though the derivation is traditional rather than settled. What is telling here is the milk-and-flour base and the dash of Tabasco: by 1913 the plain layered pot had become a creamed soup with a manufacturer's fat at its foundation.

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