The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › August 29

August 29

Menu: Vegetarian; Baked Macaroni, Tomato Sauce; Green Corn; Fried Egg Plant; Cantaloupe Salad; Marmalade Pudding; Iced Coffee Fried Egg Plant - Peel good-sized egg plant; cut into slices of 14 inch. Dust with salt and pepper; dip in beaten egg; roll in fine breadcrumbs and saute in hot Crisco. When they are brown on 1 side, turn and brown on the other. If preferred, the egg plant may be dipped in thin batter instead of egg and crumbs, and fried.

For the Modern Kitchen

A straightforward breaded saute that depends almost entirely on slice thickness and fat temperature. The original assumes a heavy skillet and a solid shortening that tolerates high heat without smoking.

A Little History

Crisco appeared in 1911 and the booklets promoting it, this one among them, were built around a year of menus rather than a list of dishes -- the aim being to show the new shortening doing everything butter and lard had done, in every course and every season. Frying was the strongest part of that argument: a solid vegetable fat that held a high temperature without the smoke and the flavour of lard suited a cook who wanted the same pan to turn out eggplant one evening and doughnuts the next. Eggplant itself had long been a late-summer vegetable in American kitchens, and is often said to have been more common in the South and among Mediterranean immigrant households than in plain New England cookery; breaded fried slices are one of its familiar American treatments, though stuffed and boiled preparations appear in American cookery too.

← August 28August 30 →