The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Baked Omelet

1 tablespoonful melted Crisco 4 eggs 8 tablespoonfuls milk ½ teaspoonful cornstarch 2 tablespoonfuls water Salt and pepper to taste Beat eggs well, add milk and beat again, add Crisco, seasonings, and cornstarch mixed with water. Turn into a Criscoed fireproof dish and bake in moderate oven fifteen minutes. Serve hot.

For the Modern Kitchen

A plain baked egg custard in all but name, and one of the simplest entries in the book. The only real variables are the fat, the dish and how far you take the eggs.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, two years after the company introduced Crisco as the first widely marketed hydrogenated vegetable shortening. Its recipes are conventional American home cooking of the period with one editorial rule: wherever butter or lard would have appeared, Crisco appears instead. A baked omelet like this one needed no persuading — it is essentially an unstirred egg custard, a kind of dish with a long prior history in English and American cookbooks — but the tablespoon of shortening beaten into the eggs and the greased dish let the book make its argument twice on a single page. The cornstarch is a period touch, and one might guess it served as cheap insurance against curdling in ovens that could not be trusted to hold a steady heat.

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