The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 5

Menu: Hot Boiled Tongue, Lemon Sauce; Boiled Potatoes French Fried Parsnips; Cauliflower Salad; Baked Quinces Jam Cake Coffee Jam Cake-Cream 2/3 cup Crisco with 1 cup sugar, add 3 well beaten eggs, 1/2 cup sour cream, 1 teaspoon soda, 2 cups flour, 1/2 glass strawberry preserves, 1 teaspoon cinnamon, 1/2 teaspoon each cloves, 1/2 teaspoon nutmeg, and 1/2 teaspoon salt, mix and bake in layers. Put strawberry preserves between layers, and white icing on top.

For the Modern Kitchen

A menu-page cake from the Crisco calendar, given in the compressed style of the period: no pan size, no oven temperature, no baking time. The proportions are sound, but a few of the measures need translating before you start.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco went on sale, and it is as much an argument as a cookbook: the recipes exist to prove that a hydrogenated vegetable shortening could stand in for butter and lard in everything from pastry to frying. The "Calendar of Dinners" section supplied a full menu for every day of the year, a common device in period household books that spared the cook the daily decision and, incidentally, kept the product in use year-round. Jam cake itself is a Southern and border-state tradition — a spiced butter cake with preserves worked into the batter, generally traced to the habit of using up the previous season's put-up fruit — and strawberry, blackberry and damson were the usual choices. Its appearance on a September menu, alongside baked quinces, places it squarely in the end-of-summer preserving calendar that is thought to have shaped many American kitchens before year-round refrigeration.

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