The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 6

Menu: Planked Bluefish with Potato Border; Grilled Tomatoes; Corn Creole; Pepper Salad; Pepper Salad Cheese Pasties; Grape Juice Water Ice Coffee Corn Creole-Put 2 cans corn into saucepan with 2 tablespoons chopped green peppers and 1 cup milk, and cook slowly 10 minutes; season with salt and pepper, add 2 tablespoons Crisco and serve. This may be put in baking dish, covered with breadcrumbs, and baked 15 minutes.

For the Modern Kitchen

The page title belongs to a neighboring menu item; the only recipe here is the Corn Creole, a fast stovetop dish that doubles as a gratin. It is a 1913 shortening advertisement in recipe form, and it needs almost nothing but clarification of the canned corn.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a product introduced in 1911: hydrogenated cottonseed oil, sold as a shortening that did not go rancid like lard and did not cost what butter cost. A separate P&G book, A Calendar of Dinners, gave a menu for every day of the year, and dishes like this one exist mainly to place two tablespoons of Crisco somewhere in the meal. "Creole" in an early twentieth-century American cookbook is loose usage; attached to corn it generally signals green pepper, sometimes tomato and onion, and a nod toward Louisiana rather than any particular New Orleans dish. Canned corn made this possible year-round, and sweet corn was one of the earliest vegetables to be commercially canned in quantity in the United States, which is why so many books of the period reach for it as a weeknight standby.

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