The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 4

Menu: Noodle Soup Lamb Chops; Cauliflower French Fried Potatoes; Watercress Salad; Plum Tart; Coffee Cauliflower-Boil and drain 1 cauliflower and dredge top with pepper and salt, sprinkle with grated cheese, and pour little melted Crisco over it. Set in oven for 5 minutes to brown, and serve surrounded with tomato sauce.

For the Modern Kitchen

A menu-calendar entry rather than a fully written recipe, so the quantities are left to the cook. The instructions are complete enough to follow if you supply the missing numbers.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a wholly new product: a hydrogenated cottonseed oil sold as a solid white shortening, launched in 1911 as a substitute for lard and other cooking fats, butter among them. The recipes and the year-long "Calendar of Dinners" -- which fills much of the expanded editions that also circulated under the title A Calendar of Dinners -- were written to put Crisco into every category of cooking, including places where fat was barely needed, which is why a dish of cauliflower and cheese gets a spoonful of melted shortening poured over it. The dish itself is a plain version of cauliflower au gratin, on English and American tables well before Crisco existed; the tomato sauce poured around the base was a common turn-of-the-century way to give a white vegetable colour on the plate.

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