The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 13

Menu: Strawberry Cocktail; Roast Lamb, Mint Sauce; Mashed Potatoes Carrots and Peas; Cherry Roly Poly; Coffee Cherry Roly Poly-Roll pastry or a baking powder biscuit dough very thin, about 18 of an inch in thickness, sprinkle with sugar, and dot with ripe stoned cherries. Roll like a jelly roll, press, and close the ends as tight as possible. Tie in a floured cloth, and cook in boiling water 2 hours, or steam in steamer 1 hour. Remove from cloth and serve on hot platter with the following sauce: 1/2 cup Crisco, 1 cup powdered sugar, 1 egg yolk, 2 tablespoons wine, and 2 egg whites. Cream Crisco; add sugar, yolk of egg and wine. Cook over hot water until hot. Remove from fire and add beaten whites of eggs.

For the Modern Kitchen Do not make this as written.

A boiled pudding of the old British sort, given a shortening-based dough and a foamy wine sauce. The dough and the wrapping matter more than the filling.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble two years after the product's launch, was an advertising book in cookbook form, and its recipes sit alongside dated daily menus — hence the stray heading "Coffee" and the tag "June 14" attached to a dessert. The roly poly itself is much older and thoroughly British: a sheet of suet paste spread with jam or fruit, rolled, tied in a pudding cloth and boiled, a method that predates domestic ovens in most homes and survived long after them. What the book is quietly doing is substituting a vegetable shortening for the beef suet or lard that such a paste had always required, which was the whole commercial argument for Crisco — a fat that behaved like the animal fats in pastry and frying but kept without a cellar and carried no meat flavour. The foamy wine sauce belongs to the same period's repertoire of sweet sauces served over hot puddings, and here it too is built on creamed shortening rather than butter.

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