The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 3

Menu: Consomme du Barry; Roast Ribs of Beef; Franconia Potatoes; Corn Cakes; Mashed Turnips; Radish Salad; Marshmallow Pudding; Coffee Franconia Potatoes-Pare 10 medium-sized potatoes; parboil five minutes. Place on grate under roast ribs of beef. Baste with melted Crisco, and bake from 20 to 30 minutes, turning often.

For the Modern Kitchen

A drip-pan side dish from the Crisco cookbook: potatoes parboiled, then finished under a beef roast so they catch the fat. The method works, but the timing assumes a much hotter roasting oven than most beef is cooked in now.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to teach cooks what to do with a fat that had only reached the market in 1911. Franconia potatoes are simply potatoes roasted in the drippings of the joint, a method as old as the spit; the name is generally traced to Franconia in New Hampshire, though the attribution is traditional rather than documented, and by the late nineteenth century it appears in American cookbooks as a fixed term for parboiled potatoes browned under or around a roast. The recipe's real work here is promotional: basting with Crisco rather than beef fat is the point being made, since the whole book exists to argue that a vegetable shortening can stand in wherever lard or dripping had always been used.

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