The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 27

Menu: Pea Soup; Boiled Tongue, Raisin Sauce; Rice Balls; Stewed Celery; Tomato and Cress Salad; Graham Pudding; Coffee; cups Graham Pudding-Mix 2 graham flour, 1/2 teaspoon salt, 2 tablespoons Crisco, 1 teaspoon each cinnamon, ginger, cloves, and nutmeg, 1 cup currants, 1 cup molasses, 1 egg well beaten, 1 cup milk, 2 teaspoons soda dissolved in 1 tablespoon hot water. Pour in Criscoed mold, cover with Criscoed paper and steam 3 hours. Turn out and serve with milk.

For the Modern Kitchen

A plain steamed pudding of the sort that appeared on American tables through the whole cold half of the year. The line has been mangled in transcription: read it as 2 cups graham flour, and note that the ingredient list gives no sugar beyond the molasses, which is correct for this style.

A Little History

This is a page from a promotional cookbook: The Story of Crisco was issued by Procter & Gamble after the product's 1911 introduction, and its "Calendar of Dinners" assigned a menu to every day of the year, drawing throughout on the new hydrogenated shortening in place of butter or lard. The pudding itself is much older than the book. Graham flour takes its name from Sylvester Graham, the temperance preacher and dietary reformer whose 1830s campaign for coarse unsifted wheat flour attached his name permanently to the product; by 1911 "graham" simply meant whole wheat to an American cook, with the moral argument long since worn off. Steamed molasses puddings, spiced heavily and studded with dried fruit, were a common winter sweet in households where the stove was already lit all day and oven space was scarce — the pot on the back of the range did the work unattended. Its calendar date, November 28, places it squarely in the season when a three-hour steam is a benefit rather than a burden.

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