The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Kidney Omelet

4 kidneys 6 tablespoonfuls Crisco 6 eggs Salt and pepper to taste 1 tablespoonful chopped parsley 2 tablespoonfuls cream Melt 2 tablespoonfuls Crisco in frying pan. Skin kidneys and cut into small dice and toss them into hot Crisco three minutes. Whisk whites of eggs to stiff froth, then add yolks, seasonings, parsley, and cream, then add kidney. Make remaining Crisco hot in omelet pan or frying pan, pour in omelet and fry over clear fire six minutes. When the edges are set, fold edges over so that omelet assumes an oval shape; be careful that it is not done too much; to brown the top, hold pan before fire, or put it in oven; never turn an omelet in the pan. Slip it carefully on a hot dish and serve the instant it comes from the fire.

For the Modern Kitchen Do not make this as written.

A soufflé-style omelet from the 1913 Crisco promotional cookbook, built on kidneys that are barely cooked before they go into the eggs. The whole thing lives or dies on restraint at the stove.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil to teach American cooks what to do with Procter & Gamble's new hydrogenated cottonseed shortening, introduced in 1911 as a substitute for both butter and lard. That commercial purpose shows in every recipe: Crisco does the work here at both stages, where an English cookbook of the same decade would likely have said butter and dripping. The dish itself is older than the fat. Devilled and sautéed kidneys were a fixture of the Victorian and Edwardian breakfast sideboard, and an omelet was one way a small quantity of offal could be spread across several plates. Crisco was also marketed to Jewish households as a pareve fat carrying no dairy and no pork, though that campaign is best documented in P&G's later Jewish-market cookery publications rather than in this volume.

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