The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 28

Menu: Cream of Lettuce Soup Bread Sticks; Halibut Ramekins; Baked Potatoes Asparagus; Ginger Ice Cream Lady Fingers; Coffee; rather Halibut Ramekins-Flake finely 12 pounds cooked halibut. See that it is free from bones and skin. Have ready 1 pint seasoned white sauce. Crisco few fireproof dishes. Mix halibut with sauce, season with salt and pepper, then fill dishes with it, smooth over surface with wetted knife, and cover with thin layer white sauce. Sprinkle top with mixture of breadcrumbs and grated cheese, and place a few tiny bits Crisco here and there on surface. Bake in fairly hot oven 25 minutes, so as to get it thoroughly heated and surface browned. Dish up and serve hot.

For the Modern Kitchen

A simple baked fish gratin from the Crisco company's calendar of dinners, built on leftover cooked halibut bound with white sauce. The whole thing succeeds or fails on the sauce, since the fish is already cooked and only needs heating through.

A Little History

The Story of Crisco was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with a fat that had no culinary tradition behind it: hydrogenated cottonseed oil, sold from 1911 as a substitute for both butter and lard. Its "Calendar of Dinners" assigned a full menu to every day of the year, and dishes like this one show the company quietly inserting Crisco into recipes that had never needed it, greasing the dish and dotting the crumbs where a cook would once have reached for butter. Ramekins themselves were a fixture of genteel Anglo-American cooking around 1900, small portions of minced or flaked food bound in white sauce and browned under crumbs and cheese, a respectable way to serve up the remains of a boiled or baked fish. Halibut turns up often in these menus as a plain family fish rather than the premium item it has since become.

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