The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 16

Menu: Baked Fish Pudding; Galantine of Veal; Pea Croquettes, Tomato Sauce; Cream Cheese Salad; Chocolate Meringues Coffee Pea Croquettes-Boil 1 cup dried peas that have been soaked over night, till tender, strain and press through sieve. Fry 1 chopped onion in 1 tablespoon Crisco, add to peas, with 1 tablespoon melted Crisco, 2 tablespoons flour, salt and pepper to taste, 2 beaten eggs, and breadcrumbs to make stiff enough to form into croquettes. Brush over with beaten egg, toss in breadcrumbs, and fry golden brown in hot Crisco. Serve hot with tomato sauce.

For the Modern Kitchen

The heading belongs to the menu this item sat under; the text itself is a straightforward dried-pea croquette. It is a sound recipe, but the quantities are loose and the frying instruction assumes a cook who knows fat by sight.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with hydrogenated cottonseed oil, a product that had no place in any existing kitchen tradition and so needed one built for it. The dated 'December 17' heading places this recipe in the Crisco calendar-of-dinners format, which assigns a menu to each day of the year. Croquettes of any leftover or cheap purée were a fixture of Anglo-American cookery from the late nineteenth century onward: they stretched a small amount of food, used up the deep fat a household already kept, and arrived at the table looking considered. Crisco's selling point was that the same fat could fry a savoury croquette in the evening and a doughnut the next morning without carrying flavour between them.

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