The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 18

Menu: Fillets of Flounder; Tournedos of Beef; Tomato Croquettes; Celery Mayonnaise Orange Tartlets; Coffee Tomato Croquettes-Cook 1 quart tomatoes until reduced to 2 cups. Add to them 2 cups crumbs, 3 tablespoons melted Crisco, 1/2 teaspoon salt, dust sugar, 14 teaspoon pepper, pinch red pepper, and dust of nutmeg. Set away to cool. Shape into croquettes, roll in flour, brush over with beaten egg, toss in crumbs and fry in hot Crisco.

For the Modern Kitchen

A thrifty croquette built on reduced tomato and breadcrumbs rather than meat or potato. The whole thing hinges on cooking the tomatoes down far enough and chilling the mixture hard before shaping.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a newly invented hydrogenated cottonseed oil, and its "Calendar of Dinners" set out a year of menus in which the product appeared at nearly every turn. Croquettes were exactly the sort of dish such books favoured: they used up small quantities of food, they dressed plain ingredients in a fried crust, and they gave a demonstration of frying fat that behaved predictably at high heat. Meatless croquettes bound with crumbs appear often enough in American vegetable cookery of the period, and tomato was among the more assertive fillings, its sweetness sharpened here with a pinch of red pepper and a dust of nutmeg in the manner of nineteenth-century tomato sauces.

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