The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › October 9

October 9

Menu: Roast Shoulder of Veal; Roasted Potatoes; Lima Beans; Pickled Plums; Romaine Salad; Raisin Batter Pudding; Coffee Raisin Batter Pudding-Beat up 3 eggs, sift in 2 cups flour and 14 teaspoon salt, add 1 tablespoon Crisco, 1 cup cream, and beat for 8 minutes; then add 1 teaspoon baking powder and 1 teaspoon orange extract. Pour into a Criscoed casserole, sprinkle over 8 tablespoons sultana raisins, and bake in moderate oven 1 hour. Serve with maple syrup.

For the Modern Kitchen

A plain baked batter pudding, closer to a sweet Yorkshire pudding than to a cake, leaning on eggs and cream rather than much sugar. It works best served hot from the dish.

A Little History

This comes from the dinner calendar in The Story of Crisco, the 1913 promotional cookbook Procter & Gamble issued to teach American cooks what to do with a hydrogenated vegetable shortening that had no culinary tradition behind it. The strategy is visible in the recipe itself: an entirely familiar dish, a baked batter pudding of the sort English and American households had made for generations, with a single tablespoon of the new product inserted where butter or lard would have gone, and the brand name turned into a verb for greasing the dish. Sultanas were a common baking raisin of the period, seedless and pale, long associated with Smyrna, and orange extract was one of the cheap bottled flavorings that let a plain flour-and-egg pudding taste of something. Maple syrup as the sauce marks it as an American page rather than an English one.

← October 8October 10 →