The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 21

Menu: Boiled Halibut, Anchovy Butter; Pigeons, a la Chasseur; Griddled White Potatoes; Stewed Lettuce; Oyster Salad; Cheese Relish; Pineapple Cream; Coffee Stewed Lettuce-Wash the desired number of heads of lettuce, cutting off the stalks at the roots, and put into a saucepan with 1 onion sliced, 1 tablespoon Crisco, 1 tablespoon chopped parsley, and salt and pepper to taste, with a very little water, to cook slowly for 2 hours. By this time the water should have pretty well cooked away, leaving the lettuce fairly dry. Remove from it the onion and parsley, put into a dish, dress well with melted butter and send to table hot. Washington's Birthday

For the Modern Kitchen

A braise of whole lettuce heads from the Crisco book's menu section. The only thing that needs rethinking is the clock.

A Little History

The Story of Crisco (1913) was Procter & Gamble's promotional cookbook for its new hydrogenated cottonseed shortening, introduced in 1911; the promotional matter and recipes were later issued as A Calendar of Dinners, laying out a year of menus in which Crisco quietly replaced butter and lard in nearly every dish. Stewed or braised lettuce itself is much older and much more European than the book's American setting suggests: laitues braisées, cooked slowly in a little stock and fat, was a standard French vegetable garnish, and English cookery books are often said to have been stewing lettuce with onion and butter since the eighteenth century, when lettuce was as often a cooked vegetable as a salad. The Crisco version keeps the old shape of the dish, including the melted butter poured over at the table, which rather undercuts the sales pitch.

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