The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 22

Menu: Olives; Cherry Cocktail; Salted Nuts Oyster Soup; Fried Chicken, Cream Gravy; Peas; Sweet Potatoes; White Grape Salad Beaten Biscuits; Washington Pie; Martha Washington Fruit Cake; Fruit Punch; Coffee Washington Pie-3/4 cup sugar, 1 tablespoon Crisco; beat together thoroughly; add ½ cup sweet milk, 2 cups flour, 2 beaten eggs, 2 teaspoons baking powder, 1 teaspoon lemon; make into 3 cakes and put jelly or custard between.

For the Modern Kitchen

A lean, cheap layer cake from a promotional calendar of dinners, baked for Washington's birthday week. It reads like a butter cake but with only a tablespoon of fat it behaves more like a sponge, and that governs how you handle it.

A Little History

Washington Pie is a New England cake, not a pie: thin layers of plain cake baked in pie tins and sandwiched with jam or jelly, a close relation of the Boston cream pie that came out of the same habit of baking cake batter in whatever round tin the kitchen had. Its name and its association with Washington's birthday, February 22, made it a fixture of late-winter menus, which is why it turns up here dated February 23 in a day-by-day calendar of dinners. The source is one of the 1913 Crisco cookery books Marion Harris Neil wrote for Procter & Gamble to teach cooks what to do with the hydrogenated cottonseed shortening the company had introduced two years earlier conspicuous tablespoon of it, more advertisement than technique.

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