The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 24

Menu: Lamb Potpie; Summer Squash; Mashed Potatoes; Dressed Cucumbers; Raspberry Float; Cushion Cake; Iced Coffee Cushion Cake-Cream 1 cup Crisco with 1/2 cup sugar, add 2 well beaten eggs, and 1/2 cup milk. Sift 2 cups flour, 2 teaspoons baking powder, and 1/2 teaspoon salt, and add to Crisco mixture, with 1 teaspoon vanilla extract. Divide into 2 parts, add to 1 part 2 tablespoons molasses, 1 cup seeded raisins, 1/2 teaspoon cloves, 1 teaspoon cinnamon, and 14 teaspoon grated nutmeg. Bake in Criscoed and floured cake tin for 20 minutes. Take out of oven, spread white part on top, return to oven and bake until done.

For the Modern Kitchen

A two-tone butter cake in which one half of the batter is spiced and fruited and the other left plain, baked in stages so the pale layer sits on top like a cushion. The instructions assume a cook who knows her own oven, so the numbers below fill the gaps.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil to teach American cooks what to do with a product that had only existed since 1911: a shortening made from hydrogenated cottonseed oil, sold by Procter & Gamble as a cheaper, shelf-stable alternative to lard and butter. Neil's Crisco material also appeared in a "Calendar of Dinners" arrangement, giving a menu for each day of the year, which is why this cake sits beside tournedos of lamb and rissole potatoes rather than among the other cakes. Two-tone ribbon and marble cakes were a fixture of the period, letting one batter and one tin produce something that looked deliberate on a tea table; the name "cushion cake" is sometimes said, without any documented source, to describe the plump pale layer settled over the dark, spiced base.

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