The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 4

Menu: Boiled Halibut, Lobster Sauce; Beef Roll in Jelly; Italian Risotto * Hungarian Salad; Manhattan Pudding; Coffee Hungarian Salad-Mix equal parts shredded fresh or preserved pineapple, bananas in small pieces, and sections tangerines, and marinate together in French dressing. Fill banana skins with mixture, sprinkle generously with paprika, arrange on lettuce leaves, and serve with French dressing. The dressing is made as follows: Put 4 tablespoons melted Crisco in cold bowl; if possible, put in small piece ice. Add ½ teaspoon salt, saltspoon pepper, and stir until salt is dissolved, add tablespoon vinegar or lemon juice. Beat for 3 minutes until dressing is as thick as good cream. Use at once.

For the Modern Kitchen

A fruit salad served in banana skins, with a hand-beaten shortening dressing that only makes sense once you know what Crisco does as it cools. Two or three details in the method are doing more work than they appear to.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco two years earlier as a hydrogenated vegetable shortening meant to replace lard and butter. The book is frankly promotional: the recipes are built around the product, including salad dressings, where a solid fat is a distinctly odd choice and the ice-chilled bowl is the trick that makes it work at all. The day-by-day menu plan that gives this salad the date June 5 belongs to the Crisco promotional cookbooks organised as a calendar of dinners -- Procter & Gamble issued a separate volume by Neil on exactly that plan -- so the attribution of this page to a particular title should be checked. Calling it Hungarian appears to rest on the paprika, then still a fairly novel seasoning in American kitchens and usually treated as a garnish for colour rather than heat; the pineapple, banana and tangerine combination owes nothing to Hungary and much to the early-century American appetite for fruit salads served in edible or ornamental containers.

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