The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 11

Menu: Vegetable Soup; Broiled Steak; Stuffed Tomatoes Baked Macaroni; Pear and Pimiento Salad; Apricot Blanc-mange; Coffee Pear and Pimiento Salad-Fill each canned pimiento with 2 halves canned pears; place each pimiento in nest of lettuce and serve with following dressing: Put 1 teaspoon salt and 1 saltspoon black pepper in bowl, and stir into them with wooden spoon, very slowly, 4 tablespoons melted Crisco, and add 2 tablespoons vinegar, mixing it well with Crisco.

For the Modern Kitchen

A one-line entry from a day-by-day dinner calendar, written to sell shortening. The salad itself is straightforward; the dressing is the part that needs thought.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco two years earlier as an all-vegetable substitute for lard and butter. Its "Calendar of Dinners" assigned a menu to every day of the year, each one contriving to use the product somewhere, which is why shortening turns up in a cold salad dressing where oil would be the obvious choice. The salad itself belongs to a period fashion for arranging canned fruit and vegetables into neat composed shapes on lettuce, a style widely popular in American entertaining from the 1900s through the 1950s and closely bound up with the growing reliability of commercial canning. Canned pimientos, a Spanish import that American canners are generally said to have taken up in Georgia in the early years of the century, were prized for exactly this kind of work: sweet, brilliantly red, and already soft enough to shape by hand.

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