The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 11

Menu: Asparagus Soup; Baked Salmon, Hollandaise Sauce; Mashed Potatoes *Spinach, a la Creme; Escarole Salad; Cheese Straws; Cocoanut Pudding Coffee Spinach, a la Creme-2 pounds spinach, pepper, salt, and nutmeg to taste, 2 tablespoons Crisco, 1/2 cup thick cream, and 1 teaspoon sugar. Wash and pick spinach, throw it into a pan of boiling water containing a little salt and soda; boil until tender, 10 to 15 minutes; pour on to a wire sieve, and squeeze out all the water; rub through the sieve with a wooden spoon; put spinach into a saucepan, with seasoning, butter, and cream. The spinach may be prepared as above and mixed with white sauce instead of cream; garnish with fried croutons.

For the Modern Kitchen

A standard creamed spinach from the Crisco book's menu calendar, written when green vegetables were boiled far longer than anyone would boil them now. Two changes make the difference between drab and bright.

A Little History

The recipe comes from one of Procter & Gamble's Crisco cookbooks — the company issued more than one for the hydrogenated vegetable shortening it had introduced in 1911 — and the day-by-day menu format matches the "Calendar of Dinners" material, which gave housekeepers a full year of menus in which Crisco quietly replaced butter and lard in nearly every line. The dish itself is older and French in origin: épinards à la crème, spinach boiled, puréed and finished with cream and nutmeg, was a fixture of nineteenth-century cookery on both sides of the Atlantic. The instruction to add soda to the boiling water reflects Victorian and Edwardian practice, which prized a bright green vegetable and had not yet weighed that against texture or nutrition; the note that white sauce may stand in for cream, and the fried croutons around the edge, are equally of the period, when a plain vegetable was expected to arrive garnished.

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