The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 17

Menu: Brunoise Soup; Porterhouse Steak.; Olives; Stuffed Potatoes *Beans; Belgian Salad; Compote of Cherries; Coffee Beans-Boil 1 quart beans until tender, salting them well when half cooked. Beat 1 tablespoon. Crisco to a cream, beat in yolk 1 egg, 1 tablespoon finely chopped parsley, 1 saltspoon black pepper, and 2 teaspoons lemon juice; when this sauce is well mixed stir it into beans, taking care not to break them, then serve.

For the Modern Kitchen

A quart of beans dressed in what is essentially a maître d'hôtel butter with the butter swapped out for shortening. Two things need attention: what kind of beans are meant, and the raw yolk.

A Little History

The Story of Crisco (1913) was Procter & Gamble's promotional cookbook for a product launched two years earlier, and its Calendar of Dinners gave a dated menu for every day of the year so that a housekeeper could cook from the book without ever choosing a dish. This bean recipe is a straightforward transplant: the sauce is the classic French maître d'hôtel butter — softened butter creamed with parsley, pepper and lemon — with Crisco standing in for the butter and an egg yolk added for richness. Substitution of that kind was the whole argument of the book. Crisco was pitched as cheaper than butter, stable on a warm shelf, and, because it contained no animal or dairy fat, usable in kitchens that kept kosher; P&G advertised it to Jewish households on exactly those grounds. The June date may not be decorative either: fresh beans in mid-June suggest a cookbook whose calendar was arguably still keyed to the seasonal rhythms of garden and market, though that is an inference from a promotional menu calendar rather than an established fact.

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