The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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June 19

Menu: Baked Trout; Chicken Epicurean; New Potatoes String Beans in Cream; Tomato Salad; Pineapple Bisque; Coffee Baked Trout-Clean brook trout, season with salt, black pepper, and paprika. Lay in Criscoed baking pan, dredge with flour, sprinkle with chopped parsley and bits of Crisco, pour over little vinegar and water, and bake in hot oven until done, basting often with Crisco. Garnish with parsley, and serve hot with cream sauce.

For the Modern Kitchen

A short entry from Crisco's day-by-day dinner calendar, written for cooks who already knew how to bake a fish. The gaps are easy to fill.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it. Its "Calendar of Dinners" assigned a full menu to every day of the year, and this trout falls on June 17, squarely in the season when brook trout were being taken from northeastern streams. The recipe assumes a whole small fish rather than fillets. The insistence that Crisco replace butter or salt pork at every step, including the basting, is the book's whole argument: it was pitched as cheaper, keeping better without refrigeration, and free of the religious dietary objections attached to lard.

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