The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Devils Food Cake

2 teaspoonfuls vanilla extract 2 eggs 2 cupfuls flour ½ cupful Crisco 1 teaspoonful baking soda 3 tablespoonfuls boiling water Boiled frosting 1/2 teaspoonful salt Put 1/2 cupful of sugar into small saucepan, add chocolate and 1 cupful milk. Put on stove and stir till it boils five minutes, stirring now and then. Remove from fire, add vanilla and set aside to cool. Beat Crisco and remainder of sugar to light cream, then add eggs well beaten and beat two minutes. Now add remainder of milk, soda dissolved in boiling water, flour, salt, and chocolate mixture. Mix carefully and divide into two large greased and floured layer tins and bake in moderate oven twentyfive minutes. Turn to cool and put together with boiled frosting. Sufficient for two large layers. 2 cupfuls sugar 1 cupful milk 5 eggs 3 cupfuls flour

For the Modern Kitchen

The ingredient list on this page has been scrambled in setting — quantities appear twice and in conflict, and the chocolate has no amount at all. Read the method first, then reconcile it against the list.

A Little History

The Story of Crisco was published by Procter & Gamble in the 1910s to teach American cooks what to do with hydrogenated cottonseed oil, a product that had no place in any existing kitchen tradition. Every recipe in it is an argument, and the cake section is the most pointed part of the case: baking was the last redoubt of butter and lard, so the book proves over and over that a shortening cake rises, keeps and slices. Devil's food itself is an American invention, appearing in print from around the turn of the twentieth century, the dark counterpart to the pale angel food cake that preceded it, and the name is generally traced to that contrast rather than to any particular baker. The reddish cast of the crumb comes from baking soda meeting acidic natural cocoa.

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