The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 6

Menu: Vegetarian; Spinach Soup; Egg Cutlets, Cream Sauce; Potatoes; Brussels Sprouts; Tomatoes, French Dressing; Cheese Fingers; Sultana Pudding Coffee Egg Cutlets-Put 2 tablespoons Crisco into a pan, when melted, add 2 tablespoons flour, 1 cup milk gradually, boil for 3 minutes, stirring all the time, then add 2 raw yolks of eggs, remove from the fire, add 2 tablespoons cooked chopped peppers, 6 chopped mushrooms, red pepper, white pepper, salt and nutmeg to taste and four chopped hard-cooked eggs. Turn on plate to cool. Shape into cutlets. Brush over with beaten egg, roll in fine breadcrumbs and fry in hot Crisco. Serve very hot with cream sauce.

For the Modern Kitchen

This is a croquette in cutlet shape: a very stiff panada bound with yolks, studded with chopped egg, chilled, breaded and fried. The recipe is workable as written once a few 1913 conventions are translated.

A Little History

The Story of Crisco (1913), written for Procter & Gamble by Marion Harris Neil, was published two years after Crisco itself appeared. The "Calendar of Dinners" is a separate Procter & Gamble title, also by Neil, and it is there that the dated menu suggestion for every day of the year appears 斿 a promotional device that put the new shortening into three or four dishes a day without appearing to sell anything. Egg cutlets belong to the large family of croquettes common in American and English middle-class cookery from the 1880s onward: a thick sauce used as glue for chopped leftovers, chilled, crumbed and fried. They were prized because they made a small amount of protein look like a course, and because a meatless version could be served on a Friday or through Lent, which is where a March 7 dinner would often have fallen. Crisco was marketed hard on exactly these grounds — an all-vegetable fat with no animal content, later promoted to Jewish as well as Christian households, and sold as odorless and reusable in a way lard and butter were not.

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