The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 14

Menu: Grilled Halibut with Parmesan; Roast Mutton, Currant Jelly Sauce; Creamed Turnips; Browned Sweet Potatoes; American Salad; Apple and Prune Pie; Coffee; Grilled Halibut with Parmesan-; Take desired number of fillets of; halibut and grill on both sides until; nicely browned. Take from broiler,; spread with Crisco, cover with; grated Parmesan cheese, season with; salt and dash of paprika on each; slice, and set in hot oven until; cheese is well browned and melted.; Serve with lemon slices and potato; balls tossed in melted Crisco con-; taining chopped parsley.

For the Modern Kitchen

A menu-book entry rather than a worked recipe, so the cook is expected to supply quantities and judgment. Two things carry it: not overcooking the fish, and getting the cheese to brown before the halibut dries out.

A Little History

The Story of Crisco (1913) was written for Procter & Gamble by Marion Harris Neil, then cookery editor of Ladies' Home Journal, to teach American cooks what to do with a fat that had only appeared in 1911: cottonseed oil hardened by hydrogenation into a white, odorless solid that behaved like lard but kept without refrigeration and carried no animal association. The "Calendar of Dinners" section that this dish belongs to is a year of dated menus, one for each day, and its real purpose is repetition -- Crisco appears in the fish, in the potatoes and in the pastry so that the reader stops thinking of it as a substitute for anything. The dish itself is a standard hotel-kitchen treatment of the era, fish finished au gratin with grated cheese and a dash of paprika, paprika being the fashionable garnish of the 1910s for anything pale.

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