The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 16

Menu: Chipped Beef in Cream; Baked Potatoes; Lettuce and Radish Salad; Cheese Balls; Frozen Macedoine; Coffee Chipped Beef in Cream-Make white sauce using 8 tablespoons Crisco, 8 tablespoons flour, 3 cups milk and 1 cup cream. To it add ½ pound dried beef broken into small pieces. Cook about 5 minutes and just before serving pour very slowly on to 2 well beaten eggs. Serve at once.

For the Modern Kitchen Do not make this as written.

A creamed dried beef enriched with an egg liaison at the last moment. The printed page runs several calendar entries together, so ignore the stray "Coffee" heading and the Spanish omelet note that follows: the recipe proper ends at "Serve at once."

A Little History

Procter & Gamble introduced hydrogenated cottonseed shortening as Crisco in 1911, and The Story of Crisco followed in 1913; the dated day-by-day "Calendar of Dinners" format these entries come from belongs to the Crisco promotional cookbook literature of the same years. Its purpose was to show that the new fat could stand in for butter and lard across an entire year of ordinary meals, white sauce very much included. The dish itself is older than the shortening: dried or "chipped" beef, salted and air-dried in thin sheets, was a keeping meat of the American larder long before refrigeration, and creaming it was a common way to stretch a half pound across a family. The same combination became a fixture of military mess kitchens, and is usually said to have picked up its unprintable nickname in the Second World War. The egg liaison at the end is a French finishing technique found in American cookbooks of the period, used here to give a plain chafing-dish supper a richer body and a pale gold color.

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