The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 16

Menu: Cream of Corn Soup; Roast Turkey, Giblet Sauce; Mashed Potatoes; Melon Mangoes; Creamed Onions; Cheese Fingers; Coffee; Apple Strudel Apple Strudel-Sift 2 cups flour with 1/2 teaspoonful salt and 1 teaspoon sugar. Add gradually 1 cup lukewarm water, and knead until dough does not stick to hands. Roll dough as thin as possible on floured board. Place clean tablecloth on table, put rolled out dough on it and pull carefully with fingers to get thin as possible. Mix 4 cups chopped apples with 1 cup sugar, 1 tablespoon cinnamon, 1 cup seeded raisins, and 1 cup currants. Spread over dough, and spread little Crisco over apples. Take cloth in both hands, and roll strudel over and over like roly poly. Roll strudel into Criscoed baking pan and bake in hot oven until brown.

For the Modern Kitchen

A workable strudel, though the original leaves out two things every modern strudel recipe insists on: a rest for the dough and any fat in it. Both are worth restoring.

A Little History

The Story of Crisco was published in 1913, two years after Procter & Gamble introduced the shortening, and it is a cookbook written to answer the question of what a household would do with a can of it. The "Calendar of Dinners" section assigns a menu to every day of the year, which is how an apple strudel comes to be filed under November 17 next to stewed rabbit. Strudel itself is Austrian and Hungarian, its name simply the German word for whirlpool or eddy, describing the spiral of the rolled sheet; the paper-thin stretched dough is generally traced back through the Habsburg lands to Ottoman layered pastry. Its appearance in an American promotional cookbook reflects the millions of Central European immigrants then cooking in the United States — and Crisco was marketed hard to that population, including to Jewish households, for whom a vegetable shortening was neither meat nor dairy and so could be used freely at either kind of meal.

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