The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 18

Menu: Strawberries; Lentil Soup, au Maigre; Scalloped Clams Stewed Tomatoes; Beet and Cabbage Salad; Vanilla Ice Cream; Maple Sauce; Coffee Scalloped Clams-Chop 25 clams fine and season with red pepper and salt to taste. Blend together 1 tablespoon each Crisco and flour, and cook with 1 cup liquid, half milk and half clam juice, with a tiny pinch of soda, and stir until smooth and creamy. Add chopped clams with 1 beaten egg. Have ready large clam or scallop shells, Crisco on inside and fill with clam mixture, smoothing over with silver knife blade. Arrange on baking dish and bake about 6 minutes, or until well browned. Garnish with parsley and pass sliced lemons with them.

For the Modern Kitchen

A thickened clam mixture baked in shells, from the promotional cookbook Procter & Gamble issued to teach cooks to use its new vegetable shortening. The recipe assumes you are shucking your own clams and that your oven is very hot.

A Little History

The Story of Crisco (1913) belongs to a genre of cookbook written to create demand for a single product: Procter & Gamble had begun selling hydrogenated cottonseed oil in 1911 and needed to convince cooks that something neither butter nor lard had a place in their kitchens. The "Calendar of Dinners" section dates every menu, so this dish is filed under May 19 as part of a full day's eating rather than presented on its own. Scalloped clams themselves long predate the book and are a fixture of the American Atlantic coast, where hard-shell clams were cheap and plentiful; "scalloped" here retains its older sense of food baked and served in a shell. The instruction to smooth the top with a silver knife is a small period tell -- silver was often said to be preferable for fish and shellfish because ordinary steel blades of the day discoloured on contact with them, though that rationale is more repeated than documented.

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